Job Information
EssilorLuxottica E-Commerce Manager in Milano, Italy
E-Commerce Manager
Date: Jun 5, 2024
Brand: SunglassHut.com
Location:
Milano, IT
WHO WE ARE
We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.
With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world
JOB SCOPE AND MAIN RESPONSIBILITIES:
The role of the e-commerce manager includes full responsibility of the net sales and P&L. The role would include to understand further growth opportunities, efficiencies to reduce costs, making sure the website reflects the brand strategy while also understanding market challenges and come up with possible solutions to bypass them. The role includes to be responsible for conveying a consistent brand image that attracts customers by encouraging sales on the Web. The person will raise organizational awareness of emerging market opportunities, customer needs, and the relevant competitive landscape. Key success factors include strategic thinking, market knowledge, deep understanding the main e-commerce kpi’s based on which drive and plan actions, data crunching, project management skills to supervise the plan execution and leadership skills in a multi-faceted environment.
AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES:
Net sales and P&L:
Full responsibility of the budgeting, net sales results, P&L of the region
Reporting on a weekly, monthly, quarterly basis
Data analysis to understand KPI’s and hence what is behind the business results based on which drive decisions
Monitoring and coordination with the web marketing team and all the activities allocated to each channel
Monitoring and coordination with the operations team to supervise and check operational activities: shipments, returns, payments, etc.
Regional calendar management:
Revision and decision maker together with the calendar stakeholders
Suggest local needs to seize further opportunities
Coordination with the following teams in order to ensure the plan execution:
CRM, product, creative teams
Project Manager and IT Teams
Website performance:
Supervising the website to ensure its performance
Continuous testing and participation in testing sessions
Supervising costs and P&L drivers:
Returns, payments, etc.
Finding potential opportunities of cost reduction
Business development and website optimization:
Finding new growth opportunities for the region, benchmarking, understanding of the landscape we operate in
Suggest activities that can improve the overall experience (user experience, content, etc)
Brand relationship building, creating a solid relationship with the brand to ensure that:
Budget reflects the brand investment allocated and having full alignment on that
There are brand activities that can exploit the digital channel and vice-versa
Go-to-market alignment, coordination with the physical retail team on:
All calendar activities
Promotions
Coordination with the legal team on all legal matters
NETWORK OF INTERACTION:
INTERNAL : Brand Team, Legal Team, Operations team, Web Marketing Team, CRM Team, Product Team, Other channels teams
EXTERNAL : Web marketing agency ad interim, External vendors
TECHNICAL SKILLS - PORTRAIT OF A PERFECT CANDIDATE
Extensive experience of direct and digital marketing ideally in a similar industry
Strong background in customer acquisition, re-engagement and retention strategies
Confident and articulate communicator capable of inspiring strong collaboration in an organization
Proven skills in managing complex processes with multiple business owners, making tradeoffs against business priorities.
Excellent organizational and data analysis skills; ability to derive actionable conclusions from large data sets.
A thorough understanding of direct marketing principles
Familiarity with SQL, Excel, and data analysis.
Demonstrated ability to work with global technology and business teams.
At least 5 years’ experience working in digital merchandising, and digital marketing ore-commerce
Knowledge of e-commerce business models, specifically how to drive e-commerce sales through innovative, effective and cost-efficient marketing/merchandising programs and strategies
Knowledge of the digital ecosystem and how e-commerce, web, mobile, social, search and channels work together to optimize behavior and acquisition
An analytical, problem solving and results-driven approach to e-commerce challenges and opportunities
Knowledge of Google Analytics or similar web analytics tools
Knowledge of online marketing tactics (SEO, SEM, Email, etc.)
LANGUAGES
Italian: Fluent
English: Fluent
Job Segment: Interactive Marketing, Online Marketing, Marketing Manager, Merchandising, Direct Marketing, Marketing, Retail
EssilorLuxottica
- EssilorLuxottica Jobs